Advertising and Marketing Cake Business in 2022

Advertising and marketing your cake business is a must!!! Sadly most bakers think they will market their business when the economy gets better or when business is good but this school of thought is exactly the reason why a lot of bakers never really grow to realize their full potential. You have to advertise and market your cake business if you desire growth and better sales. Perhaps the idea of marketing is just so overwhelming that most bakers shy away from it - what a grave mistake for your business. You have to market your business if you want it to survive and perhaps even grow.

Let's begin by demystifying the definitions of Advertising and Marketing. Most people say Marketing when they really mean Advertising; don't worry if you are one of them because we have all been there. After reading this article you will hopefully be rejuvenated and ready to take your cake hustle to the next level. We shall start by defining Marketing then Advertising... You will understand why just now.

What is Marketing?

Marketing is that activity you use to identify customer needs and convince them that you have the right product or service for their requirements. Great marketing strategies will help your cake business understand how best to serve your target market.

What is Advertising?

Advertising is a paid element or subset of marketing that often carries a persuasive message informing and convincing your target market to purchase your cakes and pastries.

Now that you know the difference between Marketing and Advertising, let's dive into how you can Market and Advertise your business in this Covid and post Covid Era.

Times have changed now! Gone are the days when mothers would bake cakes at home; in the new economy people are just too busy even stay at home moms don't have the time to bake cakes and most people opt to just buy a ready made cake from a pastry chef that can deliver a delicious cake with little effort and mess in the home. This is why we have seen a rise in bakers competing for this market and it's huge. Despite the huge potentials in the industry, if people don't know about you... it doesn't matter how good you are but you just will not sell as many cakes as you could.

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Using technology to reach your target market has never been as important as it is now in these Covid times plagued with lockdowns and restrictions on free movement.